Artists Commercials is a series of video commercials depicting real artists in their studios promoting themselves, as in actual television spots.  Directed and scripted by Nguyen, the artists deliver irreverent and sarcastic monologues that toe the line between truth and fiction, serving as a colorful analysis of the economy, art market, identity, party politics, and all else under the sun.

Like Giorgio Vasari's Lives of the Artists, Nguyen’s commercials are his own embellished, “historical” accounts of the art and artists of his time.

And you might also be wondering what that tag is, the Society for the Emancipation of Nameless Art. It's a future project focused on "Un-untitling" works of art.

Thanks to Submissive Films for all their help!