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The
Guy Debord Show: Episode 16 Movalatex Will Save You! (Carmen Carmona) <<click image to play episode Movalatex Will Save You! is a detournement of an ordinary commercial slogan or jingle. Random participants are urged to partake in the Movalatex enterprise by karaokeing in their native language, as they sing online news and current events from their home countries. In this light, they even refer to the fictitious entity as a superhero. Born in Sevilla Spain in 1979, Carmen Carmona is a media artist whose trademark "Movalatex" functions as both an artistic identity and legal brand-name registered in 2004 with the Spanish Ministry of Industry and Commerce. In this guise she has developed a line of latex and plastic products that she promotes in street actions such as Movalatex Karaoke. In addition, she has collaborated with Anneke Gräper (Germany), Gabriele Pichler (Austria) and Christiane Spatt (Austria), as a member of the artist collective PASS-PROJECT, to explore the internet as a psychogeographic environment. Their recent videoconference "Instructions to Be Happy in Life" involved a webcast wherein the artists, stationed in different locations, engaged the public to simultaneously perform various collective movements and actions across different spatial, temporal and geographic zones. |
