SEASONS IN THE SUN WINTER ELANA RUBINFELD
February 22 - March 4, 2007

Artist’s Talk Saturday, March 3 6-8pm Movin’ performance Sunday, March 4 12-4pm

New General Catalog is pleased to present the second installment of Seasons in the Sun, a series of short-term residencies taking place inside the gallery. Inspired by the spirit of locality, neighborhood, and the distinct creative impulses that reside in any given place and time, this exhibition represents an ode to Greenpoint, Brooklyn before its eventual rezoning into complete gentrification. Seasons in the Sun is a pastoral, a premature goodbye of sorts. Our friends from near and far will come help us navigate the “progress.” Resident artists have free reign of the space to make and exhibit art, play music, experiment, curate, collaborate, dissociate, make merriment, sleep, and suspend the shift and drift that is here and now.

Part Three (WINTER) welcomes artist Elana Rubinfeld, formerly of Art Hijack, who just returned to New York after spending six months in Florida, a hiatus spent managing waterfront cottages at Turtle Beach Resort, and honing her karaoke skills to perfection. During her southern exposure, Elana was schooled in the ways of the Gulf Coast Floridian, a peculiarly tanned breed of Republicans who are all at least fifty years older (by her observation) than the artist. On Saturday, March 3, Elana will share her remarkable theories on the culture of aging and affluence in post-New York America, and will reveal her long-term plans to take back Florida for future generations.

Elana will close out her residency at New General Catalog on Sunday, March 4 with a repertory performance piece called Movin’, in which all her boxes and furniture sitting in the gallery since February 22nd will magically up and make their way toward Williamsburg, that other haven of rezoned Brooklyn. Opportunities to collaborate on this performance are still available. Contact the artist directly at elana.eda@gmail.com if interested.

Many thanks to Brooklyn Brewery and Digital Society for their generous support.